Founder Eric Cunningham is a homeopath and educator. He began the journey into alternative medicine because of a fatal diagnosis while in premed, and upon learning that there was no cure according to allopathic (conventional) medicine, he searched elsewhere, eventually landing on homeopathic medicine. Rather than become an allopathic physician he decided to study homeopathic medicine at CCHM in Toronto. He's helped many people suffering from inflammatory and other ailments to gently, rapidly and permanently recover their health.